In our fast-paced society, time too easily passes us by and we end up missing the finer details in life.
When we founded forét in 2014, it was an old-time sense of the great outdoors we sought to recapture. No phones, no social media, just two friends growing up, playing together in the forests surrounding our hometown in rural Denmark.
forét covers all sides of the contemporary wardrobe. It’s in this variety and versatility that the true appeal of our brand can be found. At forét we look to revitalise childhood memories of the great outdoors. As such, the collection proffers a sense of nostalgia and modern functionality that appeals to something in us all, no matter whether city-based or living in the open country.
Every piece we make seeks to blur the line between outdoor clothing and casual staples, retaining our signature sense of stillness and simplicity. Our collections offer a chance to take in the rolling hills, heave a deep breath of fresh, countryside air, and escape the speed of change for a moment.
In a world where we are coerced into constantly refreshing our wardrobes, we take a bold stance to offer items that stretch across occasions. forét is characterised by high-quality timelessness from every angle. Heavy, organic cotton twills stand alongside vivid corduroys and refined two- tone constructions for a collection that’s as suited to the wilderness as it is the office, all rounded out with a sense of patience and restraint. We seek to find the golden mean between contemporary style and function through responsibly made garments.
The inspiration for forét (inspired by french for ‘forest’) grew from the soil of our love for nature. forét — from the name itself to the mantra of slowing down — is inextricably linked to the natural world. It follows, then, that we strive to be a pivotal part of the change towards a more responsible future — a change that is no less than essential in the fashion industry. To do so, we keep a close eye on every side of our business, streamlining and developing each part in a responsible way so as to provide slow goods for your journey.
There is a responsibility inherent in creating clothes: it’s never as simple as just the clothing itself. When we began producing clothing, we understood quickly that we were part of a value chain made up of actions and decisions that have a major impact on our planet. It’s crucial to the forét mentality that we keep taking the necessary steps and decisions towards becoming a responsible industry.
At its core, forét is your friendly reminder to go outside & remember that good things take time.